Customer and marketing analytics

• Multidimensional audience segmentation (e.g., by demographics, preferred content, engagement level, used device).

• Optimized targeting by identifying trends and patterns in content consumption, including segment-specific content preferences, viewing habits, and seasonal trends.

• Customer lifetime value analysis.

• Monitoring the performance of marketing campaigns, e.g., click-through rates, ad revenue, conversions.

• Predictive analytics to forecast and prevent customer churn.

• Real-time personalized content recommendations powered by big data and ML/AI engines.